Analyze marketing media.
Analysis should include
- a definition of marketing media
- a comparison among the major types of advertising media
- broadcast TV, radio, and cable
- newspapers
- magazines
- direct marketing
- specialty publications
- out-of-home (i.e., outdoor advertising)
- Internet
- mobile
- social media marketing
- technology applications.
Process/Skill Questions:
- What are the advantages and disadvantages of each type of promotional marketing media?
- How does a business select the type(s) of marketing media to use?
- How does marketing media demonstrate that a brand identifies with a demographic?
- How have influencers affected marketing media?
- How is media marketing changing ecommerce?