Trace the channels of distribution for a selected product and service.

Tracing should include identification of

• the stages that make up the path from the producer to the consumer–a path that can vary depending on the final user
• all intermediaries that could be involved
• the type of physical distribution method that should be used. 

Process/Skill Questions:

• What is the function of intermediaries?
• What are the commonly used distribution channels for consumer products and for industrial products?
• Why would it make sense to create a distribution plan?
• Why is the distribution plan like a blueprint?
• How does the choice of channel affect price, promotion, and stock handling?