Identify the advantages and barriers to international marketing.

Identification should include

• advantages
  • availability of expanded market opportunities
  • availability of human and natural resources, cost of labor
    
    
• disadvantages
  • highly unstable governments and currencies
  • government regulations
  • tariffs
  • cost of labor.

Process/Skill Questions:

• What are the common barriers faced by international businesses?
• How do governments influence international marketing?
• Why would a government want to control foreign trade?
• How does international marketing affect the price that U.S. consumers are willing to pay for products made in the U.S.?
• How has the international marketplace affected the value of the U.S. dollar?
• Why would U.S. companies outsource some of their marketing functions?