Identify cultural differences and their effect on international marketing.

Identification should include specific examples of how cultural norms, business norms, and behavior and language differences affect the ways a company markets goods or services in different international markets.

Process/Skill Questions:

• How do language differences affect product and/or service names, taglines, and promotional strategies?
• What are the consequences of marketers neglecting to tailor a message to a particular culture?
• How has social media influenced cultural differences in global marketing?
• Why is it important to learn about a culture’s customs before proceeding with marketing and business transactions?
• How can cultural differences cause resistance to change and affect product introduction?
• How do cultural biases influence purchasing behavior?