(Optional) Develop a marketing strategy for a nonprofit business.

Development should include

• database/customer relationship management (CRM) development
• stakeholder identification (e.g., volunteers, donors, members, spokespeople)
• goal-setting
• fundraising (time, money, volunteers, contacts/third-party partnerships)
• ways of selling via special events
• promotion/education about the cause.

Process/Skill Questions:

• How do nonprofits identify their stakeholders?
• How do nonprofits use social media to reach their stakeholders and meet their goals?
• How does event marketing tie into nonprofit marketing strategy?
• Why do nonprofits try to involve influencers and for-profits in their causes?
• Why is it important to have someone managing all the data for donors, volunteers, and members?