Make operating decisions, using a budget.

Making operating decisions should involve interpreting budget elements to determine the best action(s) to take in sample business situations.

Process/Skill Questions:

• How does staff time factor into marketing budget decisions?
• What would be the effect of selective operating costs on the marketing mix?
• How is the break-even point for a specific marketing program determined?
• How does the break-even point for a specific marketing program affect product and/or service mix decisions?