Explain the influence of company culture on the overall marketing strategy.

Explanation should include a definition of company culture and how the cultural background, experiences, education, and other characteristics of a business’s employees can affect the company culture.

Explanation should also include how the established company culture may affect hiring, recruiting, and termination decisions. 

Process/Skill Questions:

• Who is responsible for clearly communicating company culture?
• What are some methods for expressing company culture?
• How does company culture influence the marketing message?
• What are some elements of a company’s culture that may not be formally documented?