Explain company image and its importance.

Explanation should include the definition of brand image and company image as related to

  • a company’s values
  • the target market
  • public perception
  • the effect and importance of managing a company’s image for a business’s success. 

Process/Skill Questions:

  • What factors affect a company’s image?
  • How does the strength of a company’s brand and brand loyalty affect the company’s image?
  • How important is company image to the profitability of the business?
  • Why is it important to have consistent brand and company images?
  • How can a brand hurt a company’s image?