Identification should include

Process/Skill Questions:

What research processes should take place when planning and developing a new/improved product/service/cause?
What effect do environmental issues or green marketing have on product/service/cause planning?
How can sales forecasting be used in product/service/cause planning?
How is the product/service/cause planning of a company affected if the company's major competition creates a new product/service/ cause marketing campaign?
When should a company prepare an exit strategy for a product/service/cause not doing well in the marketplace?