Comparison should assess the effectiveness and reach of user- and business-generated content through

social media (e.g., Facebook, Twitter, Instagram, Snapchat, TikTok, Google Business, online reviews, YouTube, blogs)
location-based marketing (e.g., geotargeting, geofencing)
viral marketing
electronic kiosks and billboards
traditional broadcast media.

Process/Skill Questions:

How are marketers using social media to reach their target markets?
How can marketers combine existing and emerging technologies to market goods and services?
What types of technologies should no longer be considered? Why?
What factors should influence what technologies brands decide to use in their promotional plan?
What are the advantages and disadvantages to using each type of technology?
What are some situations where more traditional marketing should be used instead of emerging technologies?