Explanation should include defining terms such as the following:

Process/Skill Questions:

How would KPIs be incorporated into creating a digital campaign?
Why would a digital marketing organization need to protect and restrict access to their internet, extranet, and intranet systems?
How might a digital marketing business use social media and email in marketing the business?
What is retargeting, and how does it work?
What is the difference between SEM and SEO?
How can click-through rate provide valuable information to businesses?