Identification should include

security issues that a business or organization needs to address, such as protection of customer data (e.g., names, addresses, credit card numbers), protection of software, and protection from malware
strategies that a business or organization needs to employ, such as use of firewalls, filters, encryption, and CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart)
ways to address consumer concerns relating to internet security, such as provision of privacy protection policies and security protection information
responsible use of tracking tools across devices and platforms.

Process/Skill Questions:

What are some common consumer concerns and fears about Internet security?
What measures can businesses take to address those concerns and fears?
What are some common Internet security concerns of businesses?
What strategies can businesses use to improve online security?
What methods can businesses use to stay current with security issues affecting digital marketing?