Identification of design criteria should include the following:

Involves key organizational decision makers
Appeals to target audience(s)
Utilizes a storyboard design process to develop ideas that match the business plan
Utilizes design components (e.g., colors, fonts, headings, text, graphics) that are appropriate to the brand
Leverages imagery/video
Has appropriately placed and functional links, navigation bar, and icons
Loads within a reasonable amount of time
Uses SEO best practices (e.g., site map, metadata)
Integrates with social media platforms
Provides satisfactory user experience
Able to handle different screen sizes (e.g. computer, smartphone, tablet)
Tests for function with target audience (test, learn, and optimize)

Process/Skill Questions:

Why should a website have a consistent design for all pages?
Why is it important to make sure all the links on the website work properly?
What happens when download time is too long (e.g., in sites incorporating multimedia elements)?
Why is it important to design a website to handle different screen sizes?
What are the design components to create an effective website?
How can a business use SEO best practices to be successful with its web design?
Why is it important for a business to test the function of the website with its target audience?