Analysis should include

e-commerce (globalization of the marketplace)
digital marketing (e.g., retargeting, geotargeting, search engine marketing [SEM] and search engine optimization [SEO], social media)
consumer advantages (e.g., a wide selection of products and prices, information resources) and disadvantages (e.g., privacy concerns, information overload, identity theft)
business advantages (e.g., a wider customer base, online reviews, immediate customer feedback, data analytics) and disadvantages (e.g., the need for ongoing technological expertise, intellectual property rights issues, online reviews)
tools and apps for marketing
the effects of technology on marketing (e.g., offers additional avenues for promotion, services, sales, information about the business and the products, mobile, interactive, social media).

Process/Skill Questions:

What recent technological advances have affected marketing?
How has technology improved customer service and business operations?
How has e-commerce changed the marketing process?
How do technological advances help the consumer?
How can marketers respond to consumers increasingly ignoring mass emails?
When are computer-assisted transactions and programmable decision making not suitable for customers?
How has digital marketing affected print marketing?
What are the implications of increased technology on marketing budgets?
What kind of impact has e-commerce had on brick-and-mortar stores?