Definition should include the term positioning as message development.

Definition should also include the concept that positioning is the image a product or business possesses that differentiates it from its competitors and includes all aspects of the product mix. Once the target market is identified, the business positions itself or its products to reach the target market effectively.

Process/Skill Questions:

What role does positioning play in an organization’s digital marketing strategy?
How does an organization establish its position in the marketplace?
How can an organization change its position in the marketplace? Why might it choose to do so?
How is price an important factor in determining position in relation to a competitor?
What makes a company a leader in the marketplace?
What makes a product a leader in the marketplace?
What are some products that are currently leaders in the marketplace? Why?