Determination should address the following:

Process/Skill Questions:

What makes an effective email? How is the effectiveness of email measured?
What is personalization and why is it effective in email marketing?
What are ways to seek feedback from recipients, and why is it important?
What is permission marketing? What is its impact on digital marketing?
What is spam? What is its impact on digital marketing?
How can email be used for customer acquisition? Customer retention? How are these the same/different?
What are some options for outsourcing email management?
How can social media and mobile technology be used in conjunction with email marketing?