Description should include

explaining how businesses use market identification and segmentation to respond to customers’ needs and wants
identifying different types of market segments, such as

Process/Skill Questions:

How can businesses use market segmentation methods to introduce a new product?
How can market identification help businesses respond to customers’ needs and preferences?
Why would a company need to identify target markets?
How are demographic, geographic, psychographic, and behavioral factors relevant to determining the target market?
Can a product/service have more than one target market? If so, how?
What are some factors that could cause a target market to change over time?
How does the concept of target market relate to the marketing concept?
How is a target market utilized?