Explanation should include the following:

Copyright
Patent
Trademark
Intellectual property
Domain name protection (Internet Corporation for Assigned Names and Numbers [ICANN] policy) (https://www.icann.org/)
Privacy
Truth in advertising
Licensure
Uniform Commercial Code (UCC)
Accessibility (Americans with Disability Act [ADA] guidelines) (https://www.ada.gov/)
Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003 (https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/can-spam-rule)
Purpose of a secure server certificate (e.g., VeriSign Secured Seal, PayPal)
Compliance with PCI Security Council standards (https://www.pcisecuritystandards.org/)
Regulation of content (especially in the international arena)
Regulation to prevent fraud
Resources for keeping current with major legal issues related to digital marketing
Customer communication (e.g., promotional offerings vs. informational communications)

Process/Skill Questions:

What resources can be used to acquire information on legal issues related to digital marketing?
What are some current legal issues involving the Internet? How do these current legal issues affect the digital marketing of businesses?
How can legal problems be avoided?
Why should legal issues be addressed in the branding process?
What are potential consequences of using an established brand without permission?
What are the potential consequences of not adhering to the Federal Trade Commission’s Truth in Advertising policies?