Analyze the reasons a guest travels.

Analysis should identify factors that lead to increased or decreased travel. Analysis should explain the differences between

• business vs. leisure travelers and their respective service needs
• individual vs. group travelers and their respective service needs
• family vs. individual or couple leisure travelers and their respective service needs
• travelers from niche markets (e.g., ecotourism, adventure, medical) and their respective service needs.

Process/Skill Questions:

• How have the reasons for travel changed historically?
• What factors influence people to travel?
• Why is it important for property managers to understand why guests are at their lodging? How might this information help lodging employees plan for guests’ needs?
• What is the role of events in both business (e.g., business association) and leisure travel (e.g., Comic-Con)?
• What role do lodging incentive and loyalty programs play when guests make location selections?
• What markets are expected to emerge in the next five years?