Explain marketing as a public service.

Explanation should include ways that marketing is a service to the public, such as the following:

• Creates competition and competitive prices
• Increases application of technology
• Creates new and/or improved products
• Adds value and utility (form, place, time, possession, and information)

Process/Skill Questions:

• How do the economic benefits of marketing affect the individual consumer? Businesses?
• How does marketing affect the community?
• How are prices lowered as a result of marketing?
• How does marketing play a role in competition?