Identify components of the marketing mix.

Identification should include the following key components of the marketing mix:

  • Product
  • Price
  • Place
  • Promotion
  • People

Process/Skill Questions:

  • What are examples of each component?
  • How is each component of the marketing mix related to the others?
  • How are the components of the marketing mix related to success in business?
  • How does use of the marketing mix change with a company’s position in the marketing cycle?
  • What other components might be considered for the marketing mix?
  • Why is it important to have a target market for each component of the marketing mix?
  • How do marketers make marketing mix decisions?
  • What are the components of the marketing mix for DECA? Your school’s school-based enterprise (SBE)?