Explain the concept of branding.

Explanation should include

• the definition of branding
• types of brands (e.g., national, private distributor, generic)
• the importance of brands
• the role of branding in an organization’s marketing mix
• the practice of aligning with trusted or similar brands that can advance one’s own brand and add value
• brand personality. 

Process/Skill Questions:

• How is a brand created?
• How is branding used in a business’s marketing mix?
• How does a brand give a product a distinct personality?
• How do packaging and labeling influence purchasing choices?
• What strategies can be used to alter a brand image?
• What is the DECA brand?