(Optional) Explain the historical development that led to the adoption of the marketing concept.

Explanation should include

• the definition of retailing
• elements of the marketing concept
• the development of retailing in the United States, from the time of the early settlers, including Yankee peddlers, trading posts, and general stores
• the Industrial Revolution and the push for mass production
• beginning in the 1930s, companies working to persuade consumers to buy products
• a description of the development of modern customer-focused marketing concepts in the United States.

Process/Skill Questions:

• What are some examples of poor business practices in the past?
• How are salespeople portrayed in popular culture?
• What is the scope of retailing in the United States today?
• How has retailing changed in response to evolving customer expectations regarding the marketing mix components?
• Historically, what role did the customer play in how goods and services were marketed?