Identify elements of effective communication.

Identification should include the concept that effective communication is the exchange of ideas, feelings, and information, using the following elements:

  • Sender/receiver
  • Message
  • Channels (i.e., media)
  • Feedback
  • Blocks (e.g., barriers, noise)
  • Setting

Process/Skill Questions:

  • What are examples of communication blocks? How do communication blocks affect sales?
  • How can feedback be used to improve communication?
  • How might the setting where an exchange takes place affect communication?
  • How is listening important in the communication process?
  • How does one evaluate the effectiveness of communication?
  • What actions should be taken to correct miscommunication?