Identify types of product utility.
Identification should include examples of the following:
- Form
- Time
- Place
- Possession
- Information
Process/Skill Questions:
- What do the types of utilities have in common?
- Which utility is not classified as a marketing utility? Why not?
- Which types of utility are used when products/services are sold online?
- How do the seasons and holidays affect utility?
- Why is utility important to customer? To businesses?