Explain the concept of mass marketing.

Explanation should include the following concepts:

• Mass marketing is used for products with universal appeal and few features to differentiate them from competitors.
• Mass marketing is the method by which a single marketing strategy is used to reach all customers. 

Process/Skill Questions:

• What features and benefits of a product would give it mass market appeal?
• What are products that use mass marketing?
• What are the advantages and disadvantages of using mass marketing?
• Why is mass marketing not commonly used in today’s age?
• What are the most beneficial strategies to implement mass marketing?