Analyze product/service knowledge required for a routine sales transaction.

Analysis should include

• evaluation and use of sources of product/service information
• assessment of consumer product/service information needs
• education of the consumer about the product/service to complete a sales transaction.

Process/Skill Questions:

• Why is product/service knowledge necessary?
• What sources of product/service knowledge are available?
• How often should a salesperson update their product/service knowledge?
• How does product/service knowledge help the salesperson satisfy customer needs and wants?
• When is feature/benefit selling used?