Use suggestion selling.

Use should include

• offering the customer suggestions of additional products or services to complement the primary purchase
• discussing the types of suggestion selling
• selecting appropriate products to suggest.

Process/Skill Questions:

• At what point should suggestion selling take place? Why?
• Why is suggestion selling important?
• How is suggestion selling implemented in e-commerce stores?
• What are the benefits of suggestion selling?
• What are common suggestion selling methods? How has technology helped and harmed this step of the selling process?