Marketing Exploration (12160-18)

Copyright: 2022

Virginia Assignment Code: 8111

Suggested Grade Level: 9, 10, 11

Duration: 18 weeks

Hours: 70

Credits: 0.5

Prerequisites: None

CTSO: DECA

Course Description:

Explore the world of marketing to understand its importance in today’s society. Students will develop skills related to interpersonal communication, self-presentation, economics, marketing, sales, employability, career discovery, promotion, and ethical decision-making—all essential skills in any career. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

Credentials, Course Sequences, and Career Clusters/Pathways can be found here:

https://www.cteresource.org/career-clusters/marketing/marketing-exploration-1/