Research apparel and textile product marketing.

Research should include information from books, newspapers, magazines, trade journals, the Internet, and personal interviews or meetings with marketing professionals, to consider the following:

  • Consumer market
  • Microsegmentation
  • Niche retailing
  • Database marketing
  • Quantitative and qualitative research marketing
  • Omni-channel retailing
  • Fashion forecasting
  • Prophetic fashion
  • Influences on consumer sentiment

Process/Skill Questions

Thinking

  • Why should research be conducted before attempting to market apparel and textile products?
  • How do forecasting techniques benefit marketers?
  • How are color selections decided each season?
  • What instruments can be used to gather marketing data?

Communication

  • What key questions should be asked when conducting research?
  • How do consumer attitudes influence marketing campaigns?

Leadership

  • Where do fashion industry leaders get their inspiration?
  • How does marketing research contribute to the success of apparel or textile merchandising?

Management

  • What methods can be used to evaluate the results of the research?
  • What are some venues that work well for marketing research?