(Optional) Demonstrate professional etiquette in digital communications.

Demonstration should include etiquette appropriate to digital communication in the business setting, such as

  • voice and video
    • locating and sharing professional contact information as appropriate
    • using proper tone and courtesy
    • avoiding use of slang and fillers (e.g., “um,” “like”)
    • recognizing when telephone or video communication is appropriate to a workplace situation
    • adhering to privacy ethics and laws
    • making a telephone or video call (i.e., introducing oneself, exercising courtesy, asking for the person with whom one wishes to speak)
    • answering an incoming telephone call (i.e., following company protocol for answering the telephone, stating one’s name, asking who is calling, taking a message, holding, and transferring the call)
    • ensuring a professional voicemail is set up
    • leaving messages that are clear and concise
  • text and email
    • recognizing the appropriate type of communication to use in various situations
    • conveying every message with clarity
    • using a professional tone appropriate to the audience
    • adhering to grammar, punctuation, and capitalization rules
    • following forms and conventions (e.g., using an email signature)
  • social media
    • determining when social media use is appropriate and when it is not appropriate in the workplace
    • adhering to privacy ethics and laws
    • recognizing that in professional social media use, the author of a post is acting as a representative of a business or organization, not as an individual
    • sharing or creating social media content that is aligned with professional or business goals.