Analyze various cybersecurity risks in relation to marketing activities.

Analysis should include the results of activities discovered when investigating privacy policies and the effects on stakeholders, such as

  • business partners
  • consumers
  • employees
  • shareholders
  • government
  • local/regional/national/global society.

Analysis should also include organizations’ responses to cybersecurity risks, such as

  • avoidance–change circumstances to avoid specific risk (e.g., don’t store credit card data to avoid data being compromised)
  • control–take steps to limit likelihood of a threat (e.g., use a corporate firewall to limit accessibility to servers that might be targeted by hackers)
  • acceptance–decide that the cost of reacting to attacks is cheaper than trying to prevent them (e.g., credit card companies budget for replacing a certain percentage of compromised credit cards because this is more budgetary feasible than preventing all compromise)
  • transference–outsource the risk to a third party (e.g., purchase car insurance to transfer the financial risk of being involved in an accident).

Process/Skill Questions: 

  • What are recent examples of cybersecurity breaches with data at rest, data in transit, and data being processed?
  • How do cybersecurity risks affect relationships in business?
  • How should a marketer respond to different stakeholders when a cybersecurity breach occurs?
  • How can marketers offer stakeholders peace of mind regarding the cybersecurity efforts of a business?
  • What are some key risk issues for small business owners?

Teacher Resource: