Analysis should include the results of activities discovered when investigating privacy policies and the effects on stakeholders, such as

Analysis should also include organizations’ responses to cybersecurity risks, such as

avoidance–change circumstances to avoid specific risk (e.g., don’t store credit card data to avoid data being compromised)
control–take steps to limit likelihood of a threat (e.g., use a corporate firewall to limit accessibility to servers that might be targeted by hackers)
acceptance–decide that the cost of reacting to attacks is cheaper than trying to prevent them (e.g., credit card companies budget for replacing a certain percentage of compromised credit cards because this is more budgetary feasible than preventing all compromise)
transference–outsource the risk to a third party (e.g., purchase car insurance to transfer the financial risk of being involved in an accident).

Process/Skill Questions:

What are recent examples of cybersecurity breaches with data at rest, data in transit, and data being processed?
How do cybersecurity risks affect relationships in business?
How should a marketer respond to different stakeholders when a cybersecurity breach occurs?
How can marketers offer stakeholders peace of mind regarding the cybersecurity efforts of a business?
What are some key risk issues for small business owners?

Teacher Resource:

Marketers Fighting Cybercrime: How You Can Protect Your Brand, Marketing Technology Insights