Identify cybersecurity threats and vulnerabilities within the seven functions of marketing.

Identification should include hacking, social engineering, and misuse of data as it relates to the following seven functions of marketing:

• Channel management (e.g., distribution of material, services, raw materials, finished goods, altering flow of goods)
• Marketing-information management (e.g., deletion, corruption, theft, modification of data)
• Market planning (e.g., financing, misuse of intellectual property [IP], theft of IP)
• Pricing (e.g., undercut, price wars, bait-and-switch)
• Product/service management (e.g., altering planned new product line, theft of IP)
• Promotion (e.g., false advertising, brand management, awareness and identity, price fixing)
• Selling (e.g., sale dates, misinformation, false representation)

Process/Skill Questions: 

• How is cybersecurity a collective effort in business?
• What approaches should be considered to ensure all employees practice information security?
• What could happen to one’s business as a result of a security breach in any of the marketing areas?
• What are examples of security breaches in each of the marketing function areas (e.g., current events, news reports)?

Teacher Resource:

• The 18 Biggest Data Breaches of the 21st Century, Links to an external site. CSO