Differentiate how data is maintained and utilized.

Differentiation should include data

• at rest (e.g., storage, cloud vs. local)
• in transit (e.g., transmission, data encryption)
• being processed (e.g., memory, transaction)
• that is archived. 

Process/Skill Questions: 

• What is the security protocol for securing marketing data?
• Who is responsible for the data during all stages of data utilization?
• What are some considerations for securing data during maintenance and use?
• How does the type of data influence how it must be secured?