Identification should include a brief description of potential strategies for expansion by a business into the global marketplace, such as the following:

Subcontracting
Joint ventures
Franchising
Foreign licensing

Process/Skill Questions:

What are the advantages and disadvantages of subcontracting, joint ventures, franchising, and foreign licensing?
What businesses use expansion strategies successfully?
How would a business determine its best expansion option?
What is a wholly owned subsidiary?
What is the difference between licensing and franchising?
How can licensing be used by domestic companies to expand into international markets?
Why would joint ventures be permitted by a foreign country that does not allow wholly owned subsidiaries?
What is the purpose of a test market? How can they be used by a company considering international expansion?