Describe the effects of demographic, geographic, cultural, and psychographic issues on business.

Description should include considerations such as

  • demographic (i.e., size, distribution, and other distinguishing statistics relative to a specific population)
  • geographic (e.g., location of production facilities or salespeople, and goods and services offered in a location)
  • cultural (e.g., arts, entertainment, customs)
  • psychographic (e.g., values, attitudes, interests, lifestyles, beliefs of different generations [e.g., traditionalists, baby boomers, generation X, millennials, generation Z]).

Emphasis should be placed on businesses’ concerns with

  • return of residents to revitalized urban areas
  • education/skill level of the workforce
  • demands of a population by age group.