Describe the effects of demographic, geographic, cultural, and psychographic issues on business.
Description should include considerations such as
- demographic (i.e., size, distribution, and other distinguishing statistics relative to a specific population)
- geographic (e.g., location of production facilities or salespeople, and goods and services offered in a location)
- cultural (e.g., arts, entertainment, customs)
- psychographic (e.g., values, attitudes, interests, lifestyles, beliefs of different generations [e.g., traditionalists, baby boomers, generation X, millennials, generation Z]).
Emphasis should be placed on businesses’ concerns with
- return of residents to revitalized urban areas
- education/skill level of the workforce
- demands of a population by age group.