(Optional) Explain the importance of selling.

Explanation should include the effect of selling on

• businesses (earns the profit)
• private enterprise (provides the impetus for keeping the economy moving)
• the salesperson (produces income and success)
• the customer (satisfies a want or need). 

Process/Skill Questions:

• What are the consequences of a company failing to train employees in selling?
• How does selling relate to the free enterprise system?
• How has the online global marketplace affected selling?