(Optional) Analyze product/service knowledge required for a routine sales transaction.

Analysis should include

  • evaluation and use of sources of product/service information
  • assessment of consumer product/service information needs
  • education of the consumer about the product/service to complete a sales transaction.

Process/Skill Questions:

  • What sources of product/service knowledge are available?
  • How often should a salesperson update their product/service knowledge?
  • How does product/service knowledge help the salesperson satisfy customer needs and wants?
  • When is feature/benefit selling used?
  • How are ethics involved in communication with the customer?
  • How are consumer rights and responsibilities relevant to sales?
  • What accreditations or licenses are necessary to sell specific products or services?