(Optional) Analyze product/service knowledge required for a routine sales transaction.
Analysis should include
- evaluation and use of sources of product/service information
- assessment of consumer product/service information needs
- education of the consumer about the product/service to complete a sales transaction.
Process/Skill Questions:
- What sources of product/service knowledge are available?
- How often should a salesperson update their product/service knowledge?
- How does product/service knowledge help the salesperson satisfy customer needs and wants?
- When is feature/benefit selling used?
- How are ethics involved in communication with the customer?
- How are consumer rights and responsibilities relevant to sales?
- What accreditations or licenses are necessary to sell specific products or services?