(Optional) Demonstrate the sale of a product or service.

Demonstration should include the following steps:

• Use pre-approach techniques.
• Approach the customer.
• Determine customer needs and wants.
• Present the product or service features as customer benefits.
• Answer and overcome customer objections.
• Use suggestion selling.
• Close the sale.
• Complete the transaction.
• Apply follow-up relationship-building strategies.

Process/Skill Questions:

• How does a business determine the feasibility of selling a particular product or service?
• What are the differences in selling products and services?
• What step of the selling process is the most important for the company? For the customer?