(Optional) Demonstrate the sale of a product or service.
Demonstration should include the following steps:
- Use pre-approach techniques.
- Approach the customer.
- Determine customer needs and wants.
- Present the product or service features as customer benefits.
- Answer and overcome customer objections.
- Use suggestion selling.
- Close the sale.
- Complete the transaction.
- Apply follow-up relationship-building strategies.
Process/Skill Questions:
- How does a business determine the feasibility of selling a particular product or service?
- What are the differences in selling products and services?
- What step of the selling process is the most important for the company? For the customer?