(Optional) Demonstrate the sale of a product or service.

Demonstration should include the following steps:

  • Use pre-approach techniques.
  • Approach the customer.
  • Determine customer needs and wants.
  • Present the product or service features as customer benefits.
  • Answer and overcome customer objections.
  • Use suggestion selling.
  • Close the sale.
  • Complete the transaction.
  • Apply follow-up relationship-building strategies.

Process/Skill Questions:

  • How does a business determine the feasibility of selling a particular product or service?
  • What are the differences in selling products and services?
  • What step of the selling process is the most important for the company? For the customer?