Identify trends in the hospitality industry.

Identification should include

• changes in the area (e.g., economic, technological)
• fluctuations (e.g., population)
• growth of new businesses
• marketing techniques
• pricing (i.e., static vs. dynamic)
• climate-related changes (e.g., warmer summers)
• sensory rooms or quiet zones
• sustainability
• contactless service.

Process/Skill Questions:

Thinking

• How can property owners and managers anticipate future employment needs?
• How can property owners and managers benefit from current industry statistics and research?
• What changes have taken place in the hospitality industry, and what prompted these changes?

Communication

• How can management communicate with local business leaders to gain an accurate picture of the future?
• How can the Internet be used to learn about the changes in the economy? The demographics of the area?

Leadership

• Why should the leadership team be aware of changes in the local government, business community, and social structure of the area?
• How can these changes affect the hospitality industry?

Management

• What resources are available to management for learning about trends that may affect employment demands?
• How can management learn advertising techniques for the facility?
• How have the latest technological trends influenced advertising?