Describe the relationship between various departments.
Description should include
- marketing
- advertising
- sales
- public relations departments.
Process/Skill Questions:
Thinking
- What is considered a strong marketing plan in the hotel industry?
- How are marketing and sales functions in hospitality different?
- What is brand identification?
Communication
- What are the key characteristics that make a sales force successful?
- How does brand identification affect sales and marketing?
Leadership
- What are the characteristics of a strong marketing plan?
- What marketing techniques could improve the sales of a product or service?
Management
- When should management outsource the creation of a marketing plan?
- Why should management have knowledge of marketing and sales strategies?