List the functions of the sales and marketing department(s).

List should include

• identifying customers' wants and needs
• identifying products that meet those wants and needs
• providing product education and customer access
• practicing tactics to bring customers to a purchase decision
• delivering professional representation of the product, service, or brand
• identifying unique selling point/value proposition point
• identifying target market/demographic.

Process/Skill Questions:

Thinking

• What role does the marketing department play in the hotel's financial success?
• Why should the marketing department be aware of current market trends in the area?

Communication

• How do marketers persuade clients to buy a product?
• What kinds of advertising can help sell the product?

Leadership

• What role does leadership play in product development?

Management

• Why should management be involved in developing new marketing strategies?
• What incentive does management typically provide to strengthen sales and marketing?