Describe the value of print in the current communications landscape.

Description should include

• identifying the three categories of print (i.e., print for information purposes, packaging printing, and print to promote and sell services)
• identifying the differences in various communication methods (e.g., print, television, radio, Internet, social media)
• identifying the differences in designing for various communication methods
• comparing the role (cost and effectiveness) of print media to that of social media and other communication methods.

Process/Skill Questions:

• How do the three categories of print work together?
• How can print complement social media?
• How can social media complement print?
• What factors need to be addressed for a promotional print piece?
• What factors need to be addressed for a package?