Explain the use of color digitally vs. in print.

Explanation should include the following concepts:

• Additive and subtractive color theory
• The contrast in color reproduction view on a digital display (e.g., monitor, television) vs. in print
• The importance of a universal matching system (e.g., Pantone Matching System)
• The use of color-hex color codes

Process/Skill Questions:

• Why is an image created in RGB different when printed with CMYK?
• How is color gamut different between additive and subtractive colors?
• What is the importance of color matching in print?
• How can color differ among media?