Identify the goals of advertising and methods of evaluating an advertisement’s success.

Identification should include

  • increasing awareness
  • sales and/or attendance
  • methods to evaluate the effectiveness of an advertisement (e.g., sales, rate of return, click-through rates, site visits, feedback through websites and social media).

Process/Skill Questions:

  • Why is it important to attract a particular target audience?
  • How can teams attract new or younger fans?
  • How does a company determine the reasons it has lost customers? How can lost customers be replaced?
  • How does a company measure the effectiveness of advertising?
  • How does online word-of-mouth encourage or deter new customers?