Explanation should include

e-commerce (globalization of the marketplace)
consumer advantages (e.g., a wide selection of products and prices, information resources) and disadvantages (e.g., privacy concerns, information overload, identity theft)
business advantages (e.g., a wider customer base) and disadvantages (e.g., the need for ongoing technological expertise, intellectual property rights issues, negative online reviews)
the effects of technology on marketing (e.g., additional avenues for promotion, services, and sales; information about the business and products; mobile; interactive).

Process/Skill Questions: