Apply follow-up and relationship-building strategies.

Application should include

• building and creating customer confidence
• reaffirming the buyer’s decision
• following up on the sale
• establishing a clientele by developing customer relationships.

Process/Skill Questions:

• Why is it important to follow up on sales?
• How does relationship-building help a business to remain competitive within its target market?
• How can relationship-building be accomplished in a brick-and-mortar vs. e-commerce business?
• What are sales follow-up strategies? Which methods of follow-up are best for various types of companies?