Explain the concept of customer service.

Explanation should include the following concepts:

• The goals of a sales transaction are to satisfy the customer’s needs and wants and to close the sale.
• The goals of customer service are to
• anticipate a customer’s needs before being asked
• listen to the customer completely
• respond to the customer’s questions
• provide a solution that best satisfies the customer’s needs
• offer follow-up after the sale.             

Process/Skill Questions:

• How does customer service complement the sales transaction?
• How can a salesperson offer customer service?
• Why is it important for a sales department and customer service department to work together as a team?
• How is customer service in business-to-business sales different from customer service in personal selling?
• What tools/activities should a business implement to gain repeat customer sales and grow their customer base?
• How can a business best express their commitment to customer service?